Kyudo should be presented as a discipline for cultivating body and mind. Much like yoga and taichi, which has become very popular in the West. This should be done in a way that is simple and easy to understand and not too esoteric. The sporting aspect of kyudo should also be highlighted but without neglecting its aesthetic appeal - “ Chowa” Beauty from Harmony. Presenting kyudo as a “samurai” activity and the yumi as a weapon creates a negative image so the historical background must be presented intelligently in the context of modern kyudo practice.
Westerners are attracted to contemplative activities that bring physical health and mental well-being and understand that traditional Japanese culture has this at its centre. In presenting kyudo to a general audience this should also been emphasized.